Last updated: 6 November 2025
Welcome to Lady Effie’s Creations (referred to as “we”, “our”, or “us”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from https://www.ladyeffiescreations.co.uk (“the Site”).
We are committed to respecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We collect the following types of information:
a. Personal Information
When you make a purchase, register for our newsletter, or contact us, we may collect:
- Your name
- Email address
- Billing and shipping address
- Phone number
- Payment details (processed securely through third-party providers, not stored by us)
b. Automatically Collected Information
When you browse our website, we automatically collect certain data using cookies and similar technologies, such as:
- IP address
- Browser type and version
- Pages visited and time spent on the site
- Referring website or search term
This data helps us understand how visitors use our website and improve our services.
2. How We Use Your Information
We use your information to:
- Process and fulfil orders made through WooCommerce
- Communicate with you about your order or account
- Send newsletters or marketing updates (only if you opt in) via Mailchimp
- Improve our website and user experience using Google Analytics
- Comply with legal obligations (e.g., tax and accounting requirements)
3. Third-Party Services
We use trusted third-party services to help operate our business:
a. WooCommerce
Our online store is powered by WooCommerce, which helps us manage products, orders, and payments. Your data is processed securely in accordance with WooCommerce’s privacy policy.
Learn more: https://automattic.com/privacy/
b. Mailchimp
If you subscribe to our mailing list, your email address and name are stored and processed by Mailchimp for the purpose of sending newsletters and updates.
Learn more: https://mailchimp.com/legal/privacy/
You can unsubscribe from our mailing list at any time by clicking the “unsubscribe” link in any email.
c. Google Analytics
We use Google Analytics to collect information about how visitors use our website. This data helps us understand traffic patterns and improve our services.
Learn more: https://policies.google.com/privacy
You can opt out of Google Analytics tracking using this browser add-on:
https://tools.google.com/dlpage/gaoptout
4. Cookies
Our website uses cookies to:
- Enable essential site functionality (e.g., shopping cart)
- Measure and analyse traffic
- Remember user preferences
You can manage or disable cookies in your browser settings, though some features of the website may not function properly without them.
Read our Cookie Policy (link to be added) for more details.
5. Data Retention
We retain your personal information only for as long as necessary to:
- Complete transactions
- Meet legal, tax, or accounting obligations
- Support warranty or after-sales services
When no longer required, your data is securely deleted.
6. Sharing Your Information
We do not sell, rent, or trade your personal data.
We may share your information only with:
- Payment processors (e.g., Stripe, PayPal)
- Shipping and delivery providers
- Trusted IT and marketing partners under data protection agreements
- Legal or governmental authorities, if required by law
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent at any time (for marketing communications)
- Request data portability
8. Security
We take appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or destruction. All payment information is processed securely via encrypted connections (SSL/TLS).
9. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us at:
Lady Effie’s Creations
Email: info@ladyeffiescreations.co.uk
Website: https://www.ladyeffiescreations.co.uk